Software development that ships, then scales
Custom platforms, web apps, and internal tools — designed and engineered by the founder who built WebJoint Pulse, Roots POS, and Menu.com.
[ FIG. 01 ] PRODUCTION PLATFORMS, NOT PROTOTYPES — PULSE, ROOTS, AND MENU.COM
Most 'custom software' is a wireframe and a prayer
You hand a spec to an offshore team, get a demo that works exactly once, a codebase no one will own, and a six-figure invoice for technical debt. The software industry has trained you to expect this.
We build differently because we have had to live with what we build. WebJoint Pulse, Roots POS, and Menu.com are not case studies we bought — they are production platforms we architected and engineered, running real businesses, money, and compliance every day.
So when you hire us for software, you get a team that has already solved multi-tenancy, payments, search at scale, and 'it has to never go down.' Not in theory — in production.
What you actually get
Architecture that won't need a rewrite
Multi-tenant by construction, secure by default, and designed so adding your 10,000th customer uses the same code path as your first. The expensive mistakes get made on paper, before they are in the database.
A real product, not a prototype
Designed and built end to end: data model, API, UI, auth, billing, and the unglamorous 99% that decides whether software survives contact with real users.
Payments, billing & integrations
Stripe, ACH, subscriptions, metered usage, webhooks, and third-party APIs — wired correctly, idempotently, and with the edge cases (refunds, disputes, retries) actually handled.
Code you can own
Clean, documented, conventionally-structured code in your repo. No black boxes, no lock-in, and a hand-off so your future team is not playing archaeologist.
Measure twice, cut once
Scope
What it must do, who it serves, and what it must never get wrong. We separate the real requirements from the wish list before a line is written.
Architect
Data model, tenancy, auth, and the integration points — designed so the costly decisions are made on paper, not discovered in production.
Build
Iterative, with working software you can use early. End to end: backend, API, and UI by the same hands that designed them.
Harden & ship
The edge cases, the load, the failure modes. Then deploy, monitor, and hand off code your team can own.
Under the hood
- Multi-tenant SaaS — edge-resolved, tenant-scoped by construction
- Postgres + Prisma data modeling, migrations, and read-replica scaling
- REST + webhook APIs, scopes, rate limiting, and SDKs
- Background jobs, queues, and scheduled workflows (Inngest)
- Payments — Stripe, ACH, Connect, subscriptions, metered billing
- Auth, roles, permissions, and audit trails that pass inspection
- Search at scale (trigram / GIN, vector) with relevance ranking
- Concurrency, locking, and 'never double-charge / double-sell' correctness
Proof, in production
Don't take our word
These are running in production right now — architected and built by the same hands you would be hiring.
WebJoint Pulse
The operating system for a regulated industry — website builder, CRM, storefront, and AI, multi-tenant from the very first line.
Read the case study →[ R-01 ]Roots POS
A point of sale that treats compliance as architecture, not paperwork — register, inventory, delivery, and seed-to-sale in one system.
Read the case study →[ M-01 ]Menu.com
Four letters. One dot-com. A commission-free marketplace that hands every restaurant the most valuable address in food.
Read the case study →The questions you were going to email
Can you really build a whole platform?
We have, three times — Pulse, Roots, and Menu.com are ours end to end. Our founder leads the design and architecture and pulls in the team we've worked with for ten years for the heavy lifting — so you get one accountable lead, not a relay race of contractors.
What do platform projects cost?
Custom — it is the PLATFORM track on the services page. Software scope is too varied for a sticker price, so we scope it together and we quote a real number, not a range that doubles later.
What is your tech stack?
Next.js / React, TypeScript, Postgres + Prisma, deployed on Vercel, with Stripe / ACH for payments and Inngest for background work. Boring, proven, and fast — exactly what production software should be.
Will I own the code?
Yes — it lives in your repository, documented and conventionally structured, with a hand-off so your team (or the next developer) can pick it up without us.
Can you take over an existing codebase?
Often, yes. We will audit it first and tell you honestly whether it is worth extending or whether you are polishing a foundation that needs replacing.
Do you do AI features?
That is a service of its own — see AI for Business. Pulse and Roots both ship real AI (memory, assistants, metered credits), so it is well-trodden ground.